Education Today Education Today Magazine
Asda’s Cashpot for Schools initiative, fronted by Joe Wicks, only launched on Monday but has already hit the six-figure number after securing over 300,000 customer sign ups, already raising £1.1 million for primary schools across the UK.
All 22,000 state funded UK primary schools are able to get involved and over £1.1 million has so far been raised, putting pounds back into primary schools.
The industry first campaign sees the retailer donate 0.5% of the value of its customers shopping to a primary school of their choice – every time they shop using Asda Rewards with over £7.5 million set to be raised.
The campaign comes on the back of research which found that parents are asked on average to donate £138 per year to support their children’s schools.
And 95 per cent of educators say a lack of funding has impacted learning at their school.
David Hills, chief customer officer at Asda, said: “I’m absolutely delighted that in just four days we’ve seen hundreds of thousands of customers sign up for the initiative – raising over £1.1 million pounds for primary schools across the UK.
“This money will make a huge difference to millions of children and Asda will continue to donate 0.5% of the value of our customers shopping to the school of their choice, when they shop with Asda Rewards, until the end of November – meaning there are millions more for us to invest.
“Please encourage all your friends and family to sign up to Asda Rewards and shop to support local primary schools in your area.”
Marie Louise Fisher, Chair of the PTA (Friends of St Mary’s) at St Marys Catholic Primary School in Chingford, said: “Our school signed up to Asda’s Cashpot for School initiative so we could help raise funds to purchase new PE equipment. We hope to purchase new football goals and netball posts, which will support our children with their development of physical education and enhance their health and well-being.
Since Monday, we’ve already raised £53.70 just from parents and the local community opting in on the Asda Rewards app. It’s so simple to do and I can’t believe that by people doing their normal weekly shop, our children are going to benefit massively – I would encourage everyone to sign up to a school in your local area, you’ve really nothing to lose.”
Schools and parents can also download assets to help raise more money for schools which includes, letters, newsletters, social cards, letter header, poster and leaflet at Cashpot for Schools toolkit | Parentkind.
